AUSTRALIA’S most popular power-fit fitness model may be about to be phased out.
Powerfit, a division of Australia’s biggest fitness brand, Australian Fitness, has launched an Australian-only line of elite trainers called Powerfit Elite that offers elite fitness products.
The move comes after a spate of recent safety scandals at Australian Fitness and Powerfit and comes after the Australian Securities and Investments Commission (ASIC) launched an investigation into the company last year.
“The current model of Powerfit is in fact a direct competitor to the Australian Fitness brand, and the Australian market is not very large, so they don’t have a huge market to compete against,” said Powerfit’s CEO Peter Rippon.
“So I think they’ve really decided that they can’t keep selling Powerfit in Australia, and so the only option is to move it to the United States, where they’re a much bigger brand and they have a lot more resources to compete with them.”
If we have to go that route, I think it’s a really difficult decision to make.”AAP/ABC News.