Fitbit is in talks to design a new fitness product page, the company announced on Thursday.
The company is working with the design firm of Kudela, which was previously tasked with designing the company’s iconic Fitbit Surge.
The new design team will work on the brand’s new fitness website, which will debut in March, the firm said in a blog post.
The website will include features like a “next-generation user experience” and “a more streamlined design.”
Fitbit also said that the brand is “deeply committed to creating an inclusive, inspiring, and inspiring environment for women and people of color.”
The company has also been working with a design team from the firm of Wieden+Kennedy.
In the post, Fitbit said that it’s “working closely with Wiedens+Kennedys design team for this upcoming redesign” and that it is “excited to unveil our new brand identity” in April.