By THE ASSOCIATED PRESS Texas Family is changing how Americans think about fitness, and in doing so, is opening the door for brands like Fitbit, Jawbone, and Adidas to enter the market.
The Texas-based firm, which has more than 300 stores and about 2,000 employees in Austin, said Thursday it will begin selling fitness products in the United States this year.
Its goal is to build on what the Austin-area company has already established.
The company’s goal is not just to offer high-quality products, said founder and chief executive Mike Harris, but also to build a sustainable business.
Harris said he sees fitness as an essential part of life, one that has helped him build a successful business.
He’s optimistic about the future, even as he admits to having a hard time getting past the first hurdle.
“I’m a believer in the fact that I can’t fix the problem,” Harris said.
The company said it will focus on creating a sustainable brand that offers high-end products, but not as pricey as some of the competitors in the market, like Nike and Adidas. “
I think we’re at a point where we’ve got to start thinking about how do we improve ourselves, how do you help people stay fit and healthier, and how do our consumers and our retailers and our clients do that?”
The company said it will focus on creating a sustainable brand that offers high-end products, but not as pricey as some of the competitors in the market, like Nike and Adidas.
The Austin-made company is targeting a niche market for its products, with a focus on high-performing people who want to achieve fitness goals that will help them achieve their health and fitness goals.
Harris is the grandson of the late Ted Harris, who built Austin’s first department store in 1859.
His father founded the company after his father died, and the company has been in business since 1925.
“My grandfather was the great pioneer, and he was one of the first people in the country to sell fitness apparel,” Harris recalled.
Harris said the brand has been struggling for years. “
Now we’re going to get back to that focus and that focus on wellness.”
Harris said the brand has been struggling for years.
He said he believes that the new approach is a major step toward helping Texas families keep their families active and fit.
“The thing that I like most about Texas Family fitness is that it’s a family brand,” he said.
“That’s a core belief that our brand is about the community and about people, and that’s where the opportunity for the next five years lies.”
A company that was founded by two cousins who met at the same swimming pool, the Harris family has made it a point to nurture and support the community around them.
They also have been involved in social programs that offer free swimming lessons and to help local businesses become more financially sustainable.
Harris said the company’s biggest challenge in the past year has been to find ways to stay relevant with a changing landscape.
“We are at a crossroads,” he explained.
The new brand is based on the family’s experience in a business that started as a sewing business in the 1920s, when their father started his family business, Texas Family Supply and Fabrics. “
As a family, we want to be a part of the solution.”
The new brand is based on the family’s experience in a business that started as a sewing business in the 1920s, when their father started his family business, Texas Family Supply and Fabrics.
The business was part of a larger family of sewing businesses in the area that started around the 1950s.
The Harris family opened Texas Family Sports and Fitness in 1972, with Harris serving as the chief executive.
The company now has about 1,200 employees and has locations in more than 60 states.
The new Texas Family will include a full line of fitness products, and Harris said he expects that sales will continue to grow as customers begin to see their needs reflected in the products.